the musicguru process

Although we take pride in customizing our services to your specific needs, the typical musicguru project consists of the following elements:

• Issues Assessment Call
• In-depth music scheduling evaluation, with special attention devoted to the following areas:
  • Clocks
  • Categories
  • Rotations/Projected Turnovers
  • Airplay History - most played artists, titles, genres, actual turnover
  • Coding
  • Post-schedule editing and reconciliation
  • Specific Station Issues/ Problems
  • Objectives assessment
• Follow-up conference call
  • Addressing issues
  • Reviewing findings
  • Making recommendations
  • Providing detailed instructions on implementing recommendations
• Follow-up written report
  • Documenting recommendations
  • Providing written instructions on implementing recommendations
  • Including additional data from the in-depth evaluation
  • Contact musicguru to see a sample report
• Accessibility for implementation
  • Assisting programmers in implementing recommendations
  • Answering and addressing any additional questions or issues that arise as a part of the project
• Availability to execute the recommendations and create a custom database (additional fee)
• 30 day follow-up window